About

I’ve been working in design for about a decade now. I have experience creating 0 to 1 products, scoping projects with dense ambiguity and a track record advocating for usability on multiple scales.

Most recently, I was on Meta’s core ad design team, building products that millions of businesses rely on everyday, while supporting over a dozen teams across Meta’s family of apps to ensure we were shipping quality products.


At the end of the day, I share a sentiment not uncommon in product design — I love to solve problems for people.

Experience

  • October 2021 - August 2025

    Product Design Lead and Privacy AdEx Execution STO

    • Coordinated, reviewed and approved designs across 6 teams and 9 surfaces to ship projects to address Signal Loss, collectively resulting in 1.49% iRev gain

    • Supported design tiger team to win back 100% of $1.2M lost from EU Privacy Regulatory updates

    Advertiser Friction Lead

    • Initiated and installed a UX Excellence program, accelerating the entire organization’s commitment to Advertiser Friction. Ran point simultaneously for 14 teams to effectively dogfood ad products, training individual contributors up to directors

    • Unblocked nearly $8M in annual revenue from resolving top pain points and frictions reported by Product Supports & Insights team

    Budget Products Lead & Surface Governance

    • Crafted a 3-year vision to grow Budget liquidity and revenue in partnership with PM, Data Science and Engineering.

    • Reviewed 67 projects (cumulatively) to date related to Ad Budgets, Ad Creation & Editing and In-Product Messaging to ensure consistent E2E experience and alignment with existing systems and patterns.

  • July 2021 - October 2021

    Digital Designer under Public School (branding and creative arm)

    • Created experiential concepts and web designs for clients like Eli Lilly & Co, USPS, MIchelin Guide, and more.

  • July 2020 - July 2024

    Product Design Lead (Founding team)

    • Created the branding, website, packaging, and print material for the launch of the business.

    • Incrementally pushed UX improvements to optimize the business flow and expand into new product categories and services.

  • August 2018 - April 2020

    IT Manager / Product Designer

    • First in-house product designer in the NorAm region of Korean Air, introduced a user-centric process of design thinking, served as a guiding point to our design and development department in Korea by hosting workshops and office hours

    • Initiated and drove incremental product improvements, conducted user-testing to create data-backed design decisions with an emphasis on conversions (bookings)

  • April 2020 - July 2020

    Partnered with the art director, engineering lead, and the illustration team to design and develop the Pressed Juicery mobile app, facilitating a new channel for conversions: mobile orders. I defined the style guide to be used across app and web platforms in conjunction with a company rebrand.

  • June 2015 - July 2018

    Linkplay is a turn-key solution provider, offering innovative audio software and hardware solutions and Alexa Voice Service (AVS) integration.

    As the lead product designer, I partnered with the Amazon Alexa team to evaluate 3rd party brand companion apps for new Alexa-enabled devices. Some clients include GE Lighting, Anker, iHome, Harman Kardon, Marshall, and many more.

Outside of building digital products …

I’m building mugs. And bowls. And moon jars! There’s something about getting your hands dirty and spending time slinging mud on a wheel that really helps to reset and refresh your creativity. 10/10, would recommend. Check out what else I’m throwing these days!

a quick note

designbypol

Occasionally, and understandably, I get asked if “Paul” is spelled “Pol.” It’s not! But in contexts where certain sounds don’t quite translate (ex. Korean consonants don’t quite lend themselves to “Paul” rolling off the tongue), “Pol” has become a little more natural and accessible. It’s a small shift, but one rooted in making things a little bit easier and more inclusive — values I try to bring into my design practice, too. Plus, ‘Paul’ was sooo long to write out. You get it.